About Us

Urban Mapping makes maps that go way beyond driving directions. As a leading geoservices provider, Urban Mapping allows organizations to build sophisticated web applications and geospatial visualizations using hosted mapping services and high-value data. Urban Mapping’s flagship product, Mapfluence, provides elegant cartography and rich geospatial data – all enabling the distribution of compelling location-based content for businesses.

Since 2006, leading interactive publishers like Microsoft, Yahoo! and MapQuest as well as leading enterprises like CoStar Group, Tableau Software and CoreLogic have utilized Urban Mapping's geospatial data and technology. Urban Mapping is a fast-growing, profitable startup, well positioned to expand into new industry segments. Urban Mapping is a Gold-level member of the Oracle Partner Network.


Ian White, Founder and CEO

Ian founded Urban Mapping in 2001 and has grown the company to profitability. He has 20 years experience in marketing strategy and product development. His past clients include Harvard University, General Motors, Trader Joe's, Xerox Corporation, Parsons School of Design, and the National Oceanographic and Atmospheric Administration. White has served as Adjunct Professor at Parsons School of Design. He is also the co-author of a chapter in "Next Generation Business Handbook" published by Wiley, and an article in The Journal of Business Venturing. He is an active speaker in the area of geospatial data and local search. Ian holds an MBA from Babson College and a BA from McGill University and was educated in the US, France and Ireland.

Jake Baillie, Director of Business Development

Jake oversees Urban Mapping's sales and business development activities. Prior to Urban Mapping, Jake was the Managing Director of STN Labs, an early stage incubator and seed fund focusing on new media companies. Previously, he was CEO of TrueLocal. Baillie is considered one of the leading strategists in search engine optimization. His primary research focus is organic search ranking algorithms as they relate to large-scale dynamic websites. He also specializes in categorization and data techniques in the local search market.

Board of Directors

Deva Hazarika, Founder, ClearContext

Deva is a serial entrepreneur who has founded and advised multiple tech startups. He founded B2B e-commerce software company Moai Technologies in 1996 and grew the business to $15M in revenue. Moai merged w/ Medebiz Inc. in 2001. Deva next founded ClearContext, a provider of email and project management software, in 2003 and built a customer base of thousands of individuals and businesses. He also served on the Board at financial software provider TransactTools until their acquisition by NYSE

Chutta Ratnathicam, Financial Advisor

Chutta holds more than 25 years in finance and executive management in the transportation and logistics industry. He has experience in financial and accounting functions, SEC reporting, investor relations, strategic planning and IT. Chutta is the former CFO and SVP of Conway, a $4B+ global transportation and logistics company. He was Director and Chairman of the Audit Committee and currently sits on the board of Franklin Resources, a $3B financial services company.

Tim Nye

Tim served as Chief Executive Officer and Chairman of Geosign Corporation, a company he founded in 1999. Previously, Tim served as the Chief Executive Officer of CADSOFT, one of North America' s leading developers for the AEC market and its founder. At CADSOFT, Mr. Nye designed and supervised the development of one of North Americas leading consumer home design packages for Corel Corporation, which was sold to IMSI where it became a best selling product. He served as a Director of GiveMePower Corp., from June 2001 to February 2005. He has been listed twice on Ontario's TOP 100 Entrepreneurs.


26 O’Farrell Street, Suite 310
San Francisco CA 94108
866.385.8266 fax

Background / History

Urban Mapping's origins can be traced back to 2003, when founder Ian White developed the Panamap, a unique multi-dimensional map displaying multiple layers of imagery. The Panamap received multiple awards, including coverage in The New York Times, VOGUE, and distribution in MoMA, Takashimaya and others.

By 2005, Ian had created the industry's first database of informal delineated space, and began the company's transition away from a print-focused business model. Building on Urban Mapping's success with the industry's first database of rich neighborhood data, the company began to service the needs of interactive publishers demanding high-value localized content via a "Neighborhoods" feature, and relocated to San Francisco. Leveraging its research expertise, Urban Mapping expanded its product footprint to include highly detailed spatial (and attribute-laden) databases for mass transit and off-street parking, typically delivered via FTP or CD.

In 2008, Urban Mapping began the rapid transition to become a software company. Routeserver, a robust multi-modal routing engine, and development of APIs for neighborhood data, enabled Urban Mapping to begin formally offering hosted geoservices. In January 2010, the company introduced Mapfluence, a powerful hosted mapping platform with a wealth of on-demand geospatial data. The evolution of the company, from data aggregation to interactive delivery of content to on-the-fly analysis and visualization has attracted kudos from industry pundits and customers.