Geographic Keyword Research Tool

Effective geographic targeting.

Traditional IP-based geographic targeting focuses on the geographic origin of the search query and not on the user’s intent. While it can be effective at the national and state level, IP-based geographic targeting is without the granularity detail required to allow for effective local advertising.

GeoMods (Geographic Modifiers) is a tool that generates a set of keywords that define a locality. It returns keywords such as neighbourhood name(s), area codes, nearby parks, landmarks and other attributes in order to define a service area for your business. Advertisers can then use these keywords in their SEO and keyword advertising efforts to target local customers.

Coverage

US, Canadian and European coverage is currently available. Coverage for Asian countries and New Zealand will be introduced during 2008.

Delivery platform

Programmatic and interactive applications can be developed, depending on your needs. Keywords are returned in plain text, making them easily integrated into campaign management platforms via REST.