Mapfluence Capabilities

Data Visualization and Cartography

The Mapfluence basemap is unique in that individually-rendered layers are composited on-the-fly, creating a customized 'map sandwich.' We employ state-of-the-art web technologies to ensure high availability, fast load times from anywhere in the world and basemap data from the best of breed open and commercial sources. Because the Mapfluence basemap was designed with an eye to layering data on top of the map, we embrace the philosophy of less is more. This translates to muted basemap styles that accentuate data overlays while minimizing visual complexity.

Additionally, Mapfluence can integrate directly with Bing, Yandex, Google or other commercial providers of basemaps and imagery, allowing Mapfluence to serve as a reference layer atop other providers.

On-demand Data Catalog

Data from commercial providers such as Acxiom, Nielsen, TomTom, and curated data from open/governmental sources create a rich tapestry of content. Because embedded geographic technology integrates software with data, on-demand offerings are an essential component of Mapfluence.

By integrating a broad collection of curated data from our on-demand data catalog, including macroeconomic statistics, income, housing, ethnicity, household composition, education, public transportation infrastructure, public health data, national economic and social indicators, developers can instantly build applications that leverage the power of Mapfluence. Because embedded geographic technology integrates software with data, 'out of the box' offerings are an essential component of the platform.

Visualization and Reporting

Map visualizations, collectively known a thematic maps, fall into several types: point, choropleth, heat map, kernel density and more. It is important to note that mixing incorrect map types with data can lead to flawed interpretations. Mapfluence helps you understand your data and how to best represent it. Map overlays are a compelling means of visualizing patterns and discerning trends. When Mapfluence can be used to produce ready-made maps that pan and zoom to produce a world of interactive capabilities. Spatial analyses can be used to generate more rigorous reporting, using summary statistics, and advanced database operations to understand relationships.

Bring Your Own Data

Looking at exogenous or well-understood data on a map or a report is helpful, but mashing it up with your organization's data provides context. Bring your own data to Mapfluence, and you can visualize, analyze and perform spatial operations to gain insight.

Geocoding

Mapfluence supports address-level geocoding (the process of converting a human-readable address to latitude-longitude) and reverse geocoding. We also have support for 'place geocoding,' which involves resolving a well-known geographic name (postal code, country, congressional district, telephone area code, etc...) to a location on the map. This can be very helpful for sales territories that are defined by collections of well-known places. Mapfluence supports address-level geocoding for multiple regions, including many in North America, Europe and Asia.

Data Validation

Underlying all Mapfluence capabilities are core skills in ETL and geodata management. "Trust and verify" is the cardinal rule of data ingestion, which means using advanced data manipulation and transformation techniques to ensure data is accurate, correct and well documented with metadata.

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